Website Insight provides business to business Marketers with a more intuitive and cost effective method of obtaining valuable information about existing customers and prospects. Better predict, target and follow up on leads and lost opportunities you never knew you had.
Squeeze more from your budget
Take advantage of another channel of information for intuitive insight. Improve campaign activity reporting and ensure lost opportunities are followed up. Website Insight helps close the gap between sales and marketing.
Improve your cost per acquisition
Website Insight is a harder working and economical source of B2B leads and opportunities. Why continue to spend more and more money on new leads when you already have a sea of hot opportunities waiting to be contacted? Before investing in driving more traffic to your site and purchasing new lead sources, make the most of the hot prospects that have been to your website and haven't enquired.
Drive customer segment profiling
With access to more detailed information about who is visiting your website, visitor profiling is now possible. Understand and target your B2B prospects more effectively based on real time behaviour.
Retain and drive lead generation
With the Website Insight control portal, it is possible to set parameters and triggers to better manage leads and their distribution to the sales team.
Create and monitor campaigns in line with site activity
Access to additional customer and prospect insight enables you to create more targeted campaigns. For instance, viewing which pages your existing customers have been visiting, provides valuable insight into what they are interested in and how and when to communicate with them. Cross-sell and up-sell opportunities will easily be identified.