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| Marketing with Google AdWords |
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| Wednesday, 07 November 2007 | |
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With Google AdWords™, you’ll be able to reach your customers at the precise moment they’re looking for your products or services. When users search on Google, they’re demonstrating which products they’re interested in. With Google’s precise targeting and your ability to control how much you’re willing to pay per click, the end result is a higher return on investment (ROI) for your advertising budget. The Google AdWords processCreate the advert.It all starts with your ad. Tell the audience what you have. AdWords text ads can be live on Google in minutes. Show it to people who want what you have. With Google AdWords, you only reach people interested in your products and services. That’s because your ad only gets displayed to people seeking information related to the keywords chosen. Show it to a lot of those people. The Google Network reaches more than 80% of Internet users* worldwide. Whether you need to make contact with countless thousands or a select few, Google AdWords can reach them on a neighborhood, city, county, national or global level. AdWords even allows you to create your own customized target area by designating a geographic radius or boundary. Only pay Google when people click through to your site. You decide what you’re willing to pay for each click on your ad, and you place a limit on what you’d like to spend each day (there’s no minimum spending requirement). Your cost-per-click could be as low as 5p. Here’s the best part – you only pay Google when people click on your ad. See what’s working. Then do it again. With online tracking tools, you can keep a close watch on their effectiveness to determine which of your ads are generating the most clicks and which are converting to sales, leads, sign-ups, downloads or page views. And, your AdWords ads can be continually altered and refined to drive even better results. |
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