| Email Marketing Campaign |
| Wednesday, 07 November 2007 | |
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Email Marketing provides organisations and businesses of any size access to the mass market at an affordable price and, unlike TV or print advertising, it allows truly personalised marketing. Key benefits includeGlobal reachA website when used in conjunction with Email Marketing can reach anyone in the world who has Internet access. This allows you to find new markets and compete globally for only a small investment. Lower cost A properly planned and effectively targeted eMarketing campaign can reach the right customers at a much lower cost than traditional marketing methods such as TV, radio or print. Trackable, measurable results Marketing by email makes it easier to establish how effective your campaign has been. You can obtain detailed information about customers' responses to your advertising. With Email Marketing you can see how many people opened and read your email and who did not read it. 24-hour marketing With Email Marketing your customers can find out about your products even if your office is closed. Personalisation With an Email Marketing message you can greet your audience with targeted offers and even their own name. More interesting campaigns Email Marketing lets you create interactive campaigns using music, graphics and videos. You could send your customers a game or a quiz – whatever you think will interest them. Building relationships with your customers Email Marketing is great for building relationships and keeping your customers up-to-date with offers, and is less intrusive than telephone marketing. Shorter Lead Times If you have a website and an email template, you can react to events much more quickly - giving your marketing a much more contemporary feel. If one of your products is in the news or something important happens in your industry, you can capitalise on it without having to print or post anything. Current Features of our Email Marketing system * Message Preview and Test Sending options |